Mitte Realty

Your Realty Developer

Healthcare Agency

by Brianna - March 7th, 2014.
Filed under: News. Tagged as: , .

WEFRA MediPlus of new player in the field of B2C-healthcare media Neu-Isenburg / Munich, the 6 may 2013 the WEFRA advertising agency Frankfurt and the Munich-based service plan group establish a joint enterprise: the WEFRA MediPlus GmbH & co. KG. The joint venture group is a subsidiary of WEFRA media GmbH and the MediPlus. Goal is to establish the company as a relevant player in the field of B2C-healthcare media among the top 3 agencies in the B2C-healthcare area. The market volume is estimated at more than EUR 550 million. Decades of healthcare expertise combined with high media innovation and first-class shopping conditions: this is the response of the WEFRA advertising agency Frankfurt and the Group’s service plan on the future challenges in the B2C-healthcare-media business.

The subsidiary of WEFRA media GmbH and the MediPlus associated with the service plan group will operate under WEFRA MediPlus GmbH & co. KG and soon the shops. Place of business is the WEFRA House in Neu-Isenburg. Shareholders are to 49% WEFRA media, Healthcare media focused special agency of the WEFRA advertising agency, and for 51 percent of Germany’s largest partner-run media agency MediPlus GmbH & co. KG. Business leaders are WEFRA owner Matthias Haack and MediPlus Managing Director Regina Schwob. The customer service is managed by Cornelia Baumgartner, she switches from the WEFRA media to the WEFRA MediPlus. The health market is Healthcare expertise, media innovation strength and purchase conditions the promising market with still high growth potential for agencies.

The patient / consumers in the focus of marketing has moved increasingly in recent years. According to the B2C media budgets recorded constant growth”, so Matthias Haack. The Managing Director of the oldest German and in the meantime largest owner-managed agency specialising in the healthcare market performs that pharmaceutical customers also best conditions require in addition to a proven Healthcare expertise, but trend-setting innovative media ideas request.

Comments are closed.